How I Work

Marketing leadership that fits your stage, your budget, and your ambition.

Whether you need a strategic nudge or a senior marketing leader embedded in your team, there's a way to work together that makes sense for where you are right now.

For founders who want to do it themselves

Build Your Own Marketing Strategy

£499 one-off

Not ready for hands-on support? This self-guided programme gives you everything you need to build a proper marketing strategy — on your own terms, at your own pace.

  • Video modules walking you through the full strategy process
  • The Marketing Strategy Workbook — fill it in, walk away with a real plan
  • Guides on positioning, ICP, channel selection, and budget allocation
  • Templates for content calendars, reporting, and KPI tracking

Perfect for pre-seed and bootstrapped founders who need direction but aren't ready for ongoing support.

Get Started — £499
For startups that need strategic direction

Strategic Marketing Advisory

From £2,400 /month

You don't need someone in your office every day. You need someone who's been there, done it, and can tell you exactly what to do next.

  • 2 strategic sessions per month (60 mins each)
  • Full marketing review and ongoing assessment
  • Prioritised strategic roadmap — updated monthly
  • Async access between sessions for quick questions
  • Monthly written summary with clear next steps

Perfect for startups with some marketing resource that need senior-level direction.

Month-to-month. No lock-in.
Let's Talk
Most Popular
For startups that need real marketing leadership

Your Fractional CMO

Let's talk

I join your team as your fractional CMO — embedded in your business 2.5 days a week, leading your marketing strategy and execution from the inside.

  • 2.5 days per week embedded in your business
  • Full marketing strategy audit and roadmap — first 2 weeks
  • Team leadership — direct your team or help hire one
  • Campaign oversight and execution direction
  • Monthly reporting with clear ROI metrics
  • Direct access via Slack or Teams
  • Quarterly Strategy Reset
  • Fundraising Marketing Pack
  • Hiring support for building your team

Perfect for funded startups (Seed to Series B) that need marketing leadership now.

Month-to-month. No lock-in. If I'm not adding value, fire me.
Let's Talk

The Process

What happens when you say yes.

Week 1

Discovery

I get under the bonnet. Your product, your market, your customers, your competitors, your current marketing, your team. No assumptions. Just understanding.

Week 2

Strategy & Quick Wins

A brutally honest assessment of where you are and a clear roadmap for where you need to go. Plus quick wins we can action immediately — because momentum matters.

Week 3+

Execution & Leadership

For Embedded clients: I'm in your Slack, on your calls, leading your team. For Advisory clients: we meet regularly and I keep you pointed in the right direction.

No 3-month discovery phases. No 60-page decks that gather dust. Strategy that turns into action from day one.

Track Record

18+ years. $29M+ raised. Companies backed by the best.

18+ Years in marketing across tech, AI, fintech, and blockchain
$29M+ Contributed to client fundraising
3 Companies built and exited
TMS
Improbable
Adaptive ML
AADM

FAQ

Common questions.

What's a fractional CMO?

A fractional CMO is a senior marketing leader who works with your company on a part-time or contract basis. You get the strategic expertise and leadership of a full-time CMO without the full-time cost. I embed in your team, understand your business deeply, and lead your marketing as if it were my own company.

How is this different from hiring an agency?

Agencies sell execution. I provide leadership. An agency runs campaigns — I decide which campaigns should exist in the first place, whether your positioning is right, and where your budget will have the most impact. I sit inside your business and make strategic decisions. Agencies sit outside and follow briefs.

What types of companies do you work with?

I specialise in tech, AI, and fintech startups — typically between Seed and Series B. My experience spans enterprise SaaS, consumer tech, blockchain, and regulated markets. If you're building something in tech and your marketing isn't where it should be, we should talk.

How long do engagements typically last?

As long as they need to. Some clients work with me for 6 months to get marketing on track, then transition to a full-time hire. Others keep me on for years because the model works. There are no long-term contracts — it's month-to-month. I stay because I'm adding value, not because you're locked in.

Can I start with Advisory and upgrade later?

Absolutely. Many clients start with Advisory to see how we work together, then move to Embedded once they're ready for deeper involvement. It's designed that way.

What if I just need help figuring out my strategy?

The DIY Marketing Strategy programme (£499) gives you the frameworks and tools to build your own strategy. If you want guidance along the way, the Advisory tier gives you direct access to me. Start wherever makes sense.

Ready to fix your marketing?

No pitch decks. No hard sell. Just an honest conversation about where you are, where you want to be, and whether I can help you get there.

Get in Touch

Contact

Let's talk.

Tell me a bit about your business and what you're looking for. I'll get back to you within 24 hours.

Connect with me on LinkedIn

I'll get back to you within 24 hours. No spam, ever.