Fractional CMO
I embed in your team as a fractional CMO — building strategy, fixing what's broken, and creating measurable growth. 18+ years of experience across tech, AI, and fintech. All the expertise of a full-time CMO, without the full-time cost.
The Problem
You're one of 30 clients. They run playbooks, not strategy. When results don't come, they blame the algorithm.
A full-time CMO costs £150K–£250K+. For a startup burning runway, that's not just expensive — it's reckless.
You built an incredible product. But marketing by gut feel and sporadic LinkedIn posts isn't a strategy. It's hope.
The Solution
I start by understanding your business, market, customers, and what's actually working (and what isn't). No cookie-cutter frameworks. A strategy built for your specific situation.
I work alongside your team — or help you build one. Setting direction, managing execution, and making sure every pound spent on marketing has a clear purpose and measurable outcome.
As traction builds, we double down on what works and cut what doesn't. I help you build the systems and processes so growth becomes repeatable — not accidental.
About
I've built companies from scratch, raised capital, navigated failed launches, and figured out what actually moves the needle. I'm not a consultant who reads case studies — I've lived them.
I founded a global digital marketing agency serving tech, AI, and blockchain companies. I built and sold Your Gibraltar TV, hitting one million page views in its first year. I've held senior leadership at a regulated stock exchange, contributing to a USD $27M fintech raise.
In recent years, I've worked with companies backed by A16Z, Outlier Ventures, and SoftBank — from agentic AI platforms to enterprise solutions.
I bring strategy, execution, and the hard-won lessons of 18 years in the trenches.
Trusted By
Work With Me
Video modules, guides, and a step-by-step workbook to build your own marketing strategy. For founders who want to figure it out themselves.
Direct access to a senior marketing leader. Strategic sessions, a prioritised roadmap, and clear next steps — without the overhead of an embedded hire.
I embed in your team 2.5 days a week. Full marketing leadership — strategy, team direction, execution oversight, and everything in between.
Let's have a conversation. No pitch decks, no hard sell — just an honest chat about where you are and whether I can help.
Get in TouchContact
Tell me a bit about your business and what you're looking for. I'll get back to you within 24 hours.
Connect with me on LinkedIn